Norfolk County Council have commissioned Reed Wellbeing to deliver the Smokefree Norfolk service from 1 April 2024.

Smokefree Norfolk provides free evidence-based, behavioural change support to residents with specific needs and health conditions to help them quit for good.

It will be provided largely through face-to-face support, with options for remote/hybrid support and digital delivery available.

The service includes:

  • Support from a trained, specialist Stop Smoking Coach to create a personalised plan aimed at successfully stopping smoking.

  • Help during each stage of the quit journey including setting an achievable quit date, planning for the change, and strategies towards long-term sustained behaviour change.

  • A choice of treatment options to ease the transition to being smokefree, including, a free course of Nicotine Replacement Therapy (NRT) and/or a free vape starter kit.

  • Carbon Monoxide (CO) monitoring to help track progress and boost motivation by providing visual proof of the reduction in harm to health caused by smoking.

  • Access to online community support and apps

  • Non-judgmental advice and support to recover from any lapse back to smoking and help to continue the quit journey.

The specialist service is for smokers aged 18+ who are registered with a GP and/or are a resident in Norfolk and are part of the Core20PLUS5 population.

Core20PLUS5 is a national NHS England approach to inform action to reduce healthcare inequalities at both national and system level. The approach defines a target population – the ‘Core20PLUS’ – and identifies ‘5’ focus clinical areas requiring accelerated improvement.

As part of the service, Reed Wellbeing will also be providing expert delivery of community practitioner stop smoking training, including very brief advice and annual refresher training.

Nick Hughes, Divisional Director of Reed Wellbeing, said:

We are pleased to be working with Norfolk County Council to help residents who need support the most on their journey to becoming smoke free. Our team has a positive track record of helping thousands of people across the country to make a success of their quit attempt. With our support, more people in Norfolk can make sustainable change that will help them improve their wellbeing, become healthier and reduce their chances of developing illnesses.

For more information about Smokefree Norfolk please visit